For the success and failure of business, it is very important to know when and where to strike online and increase the traffic. It is very important to know the times to post content on the various social media so that you get maximum liking and sharing on your content and thus increase your ranking.
Focusing on Twitter, Facebook: Before using any social media for branding it is very important to know the range of data shared, the location of the people sharing and viewing the content and the time that is suitable for sharing the post. You can’t deny the fact that the half-life of a link on Twitter is 2.8 hours. In order to achieve the highest click counts on twitter, it is better to do posting between 1 and 3 pm, EST from Monday to Thursday. It is better to avoid Friday after 3 pm EST as well as 8 pm throughout the week.
If we talk about Facebook then links posted between 1 and 4 pm will get more clicks and the peak hour is Wednesday at 3 pm. It is not favorable to post after 8 pm and on weekends. In the morning the best time for posting and linking is from 11 am to 4 pm. However posting at 7 pm generates more clicks on average than posting at 8 pm.
In the case of pin interest, the best time of posting is on Saturday morning from 2 p.m. to 4 p.m. ET or 8 p.m. to 1 a.m. ET. For LinkedIn, it is better to post before or after business hours, which start from 7 a.m. to 9 a.m. ET or 5 p.m. to 6 p.m. ET and worst time is 10 p.m. to 6 a.m. ET.
If you really want to get success in social platform then it is very important to follow these time slot and also take care of keep an editorial calendar or schedule of your upcoming posts so that your account never sits empty too long.