The main work of SEO is to increase the traffic of your website and generate leads for your site. Before hiring any company it is very important to know the type of SEO services prevailing in India; one is white hat SEO and another one is Black Hat SEO. A white hat SEO company is one who does not follow any unethical means. Although their process of getting the first rank may be long but still they strictly follow the rules and regulations and work accordingly. On the other hand, black hat SEO uses unethical means to gain higher ranking in internet searches. It uses spam content and hidden text to achieve its aim. While black hat may give you short-term benefits, its long-term repercussions may be highly harmful. The search engines may ban such a company and it may be penalized as well.
Before hiring any company it is very important to check their working mode. If any company is assuring fast result on google then beware from them because maybe they are using unethical means. A reputed company will always work step by step. Firstly they search for the keywords that are most relevant to your business as they have to write and submit blogs, articles, and press releases according to these keywords to various article submission directories. These articles and blogs are termed as an SEO based content and thus it is very important that it should not only keyword based but also should be informative too and then they do analysis and then follow certain strategies to increase the traffic of your website. Through the use of various social networking sites like twitter, facebook, Instagram, SEO company can increase fan following and attract potential clients and thus could direct more traffic to your site. It is better to hire such company that not only implement various strategies but also navigates that whether the site is user-friendly and all links provided on the site are working properly and correctly or not.