Whether you’re a startup or an existing company in both the cases you need to use digital marketing strategy to increase the visibility of the company online. There are ample number of activities through which you can make digital marketing more effective and it depend on you that what technique you use first and what last.
The main aim of digital marketing is to increase traffic of your business and make it more visible to the target audience and if you are a startup company then following are the strategies that you can adopt to get faster, powerful and reliable result:
1. Social media is relevant tool for marketing: According to the statistical data the usage of social media is increasing day by day and we can’t ignore its importance. If we analysis the data we will see that number of users using internet falling under age 65 and older are tripled since 2010. Therefore to track the real audience you need to be the part of social media because google also integrated social media data into its search algorithm. The more you are in social media the more your company will be branded.
2. Assimilate with images and videos: If you want to convey the message to the right audience then in digital marketing the most effective tool is to insert images and videos because customers directly relate himself through images and photos. Statistics show that content with relevant images gets 94% more views than content without relevant images. Data also reveals that visual content is shared 40 times more than other types of content.
3. Responsive website and mobile marketing is must: Proper digital marketing is where the company where it’s make sure that website is responsive. A responsive website make sure that user has consistence experience on desktop, tablet, and mobile devices. Since youngster’s daily use mobile app like Facebook, twitter etc. and therefore we can’t ignore its importance.
4. Paid Advertisement is an effective tool of digital marketing: Digital marketing without paid advertisement is useless because you will not be able to target the right audience. Many companies think that its waste of money but they are wrong. Paid advertisement is very a powerful method to reach your specific targeted demographic such as group, gender location and other parameters. If you haven’t yet allocated ad budget to set your digital marketing initiatives on fire, do it now.
Resource Page @ http://www.mentorshouse.com/seo-services.html