Responsive web design is an approach to web design which aims at creating websites to provide an exact viewing and interaction experience. Through this form of web design, provided by various responsive web design company, enables the user to get access to the website across a wide range of devices from desktop computers to mobile phone with easy reading experience and navigation with a minimum resizing, panning, and scrolling.
It becomes more important for a web developer now, because of the rise in mobile users in the country. The amount of mobile traffic accounts for more than half of total traffic. Therefore, Google announced Mobilegeddon (April 21, 2015) and started to boost the ratings of sites that are mobile friendly if the search was made from a mobile device.
With the rise in mobile usage in the public, responsive web design services aim to cater the rapidly-growing shopping websites that provide easy shopping solutions to the users. For growing a business, it is important that the web service adapts to all platforms and screen resolutions with a flexible design layout.
It has also been observed and analyzed that it easier and more cost-effective to manage a single website on multiple platform rather than having different websites for different websites. Thus a responsive web design helps to cut down the unnecessary expenditure of an organization on developing and maintaining multiple sites.
All in all, responsive website design provides a better and pleasant user experience. No more scrolling clumsy scattered sites designed to fit on desktop on your mobile phones. No more zooming in to see all of a site not meant to fit on mobile screen. A pleasant user experience boosts conversions, attracts browsers on search engines and reduces bounce rates.